January 2016 United States Attorneys’ Bulletin 19
stream media from the “cloud” to multiple devices and locations wherever they have an Internet
connection. For media providers, streaming offers the potential benefit of greater control over media files
and a more persistent connection with users, providing more opportunities for advertising.
The growth of streaming media use has been staggering. YouTube, perhaps the best-known
streaming video site today, was founded only a decade ago. Netflix’s streaming video service is even
younger and, on an average evening, Netflix alone now accounts for more than a third of total Internet
traffic in the United States. According to broadband networking firm, Sandvine, in autumn 2015, Netflix
accounted for 36.5 percent of North American downstream Internet traffic during peak evening hours.
Sandvine Global Internet Phenomena Report, Dec. 2015, available
at https://www.sandvine.com/trends/global-internet-phenomena/
. Altogether, streaming services like
Netflix and YouTube, along with many other smaller players like Hulu, HBO Go, Pandora, and Spotify,
now account for more than two thirds of total North American Internet traffic during peak times, up from
about one third of traffic just five years ago.
In the past decade, as high-speed broadband Internet service has become increasingly common,
copyright pirates have gotten into the streaming game, too, with illicit sites offering access to streams of
thousands of movies, television shows, and music files, often for free. MegaVideo, NinjaVideo, and
TVShack are some of the better known sites involved in streaming against which the Department of
Justice has taken action in recent years, but many pirate streaming sites continue to operate, and new ones
are being created all the time.
Compared to the old “download” model, streaming is resource-intensive, requiring not only
significant storage space for media files, but also massive amounts of bandwidth to ensure that media can
be streamed to many users simultaneously, without latency or delays that result in poor video or sound
quality and a bad user experience. Streaming sites can be expensive to run, so many are supported by
subscription fees or “donations.” However, streaming offers the same advantages to copyright pirates that
it does to legitimate media sites, including a persistent connection with users as they watch or listen to
media files. This allows streaming site operators to insert their own advertising, either during pauses in
video or audio content or displayed around a video frame on screen. According to the 2012 indictment
against the operators of Megaupload, that organization and its associated streaming sites brought in more
than $25 million in advertising revenue. See United States v. Kim Dotcom et al., No. 1:12CR3 (E.D. Va.,
filed Jan. 5, 2012), at paragraph 18.
Many illicit streaming sites are also engaged in a more insidious form of “advertising”—the
delivery of malware to users’ devices. According to research commissioned by the Digital Citizens
Alliance, nearly a third of the illicit streaming sites researchers examined exposed visitors to some form
of malware, ranging from invasive adware to remote-access Trojans, and operators of pirate streaming
sites can earn significant amounts of revenue from malware networks that will pay sites operators for
every site visitor they can infect. Digital Bait: How Content Theft Sites and Malware are Exploited by
Cybercriminals to Hack into Internet Users’ Computers and Personal Data, Digital Citizens Alliance,
(Dec. 2015) available at
http://www.digitalcitizensalliance.org/cac/ alliance/ content. aspx?
page=digitalbait.
If the growth in legitimate streaming services is impressive, the growth in illicit streaming sites
serving up pirated content is alarming. Between 2010 and 2012, the amount of bandwidth devoted to
infringing video streaming was estimated to have grown by more than 470 percent, or more than two and
a half times the growth in legitimate streaming over the same period. David Price, Sizing the Piracy
Universe, NetNames, (Sept. 2013) available at
http://www.netnames.com//sites/default/files/netnames-
sizing_piracy_universe-FULLreport-sept2013.pdf. And that growth occurred despite the Department’s
takedown of the widely-used streaming provider, MegaVideo, and its associated site, Megaupload.com.
There is reason to believe that infringing streaming has continued to increase in bandwidth and frequency
since then.